2019 PPCC Student & Parent Welcome Packets
IN-HOUSE // Marketing Collateral
ROLE // Art Direction, Design, Layout, Production, Print Buying
AWARDS // 2018 American Advertising Federation (AAF) Colorado Springs | Silver ADDY
2019 NCMPR (National Council for Marketing and Public Relations) | District 4 | Bronze Medallion
2019 NCMPR (National Council for Marketing and Public Relations) | National | Gold Paragon
Create a packet to send out to students who were accepted to PPCC to get them excited about attending the school. Provide an emotional connection to the students and showing them that a community college has many social options similar to a four-year university. Additionally, create a companion packet to send to their parents that let them know about the benefits, safety and ultimate independence that comes with sending their child to college.
I wanted to design a fun, engaging piece that would prompt excitement from students. I wanted to focus more on the social and unusual options PPCC has. Each headline needed a strong visual to accompany it. I chose to cut out a photo so that the viewer wouldn't be distracted by the background and offer simple complimentary illustrations in the background to give the photos more dimension and engagement. I used corporate typefaces and colors, but gave the packet a younger feel with the photos and whimsical illustrations. Each packet includes a booklet brochure and a sticker.
While the student welcome packet was based on emotional impact, the parent piece needed to focus on facts. Information like job prospects, class size, facilities and safety are important to parents of future students. However, I didn't want the book to be cold and clinical, so I brought in a warmth by applying nostalgic filters to the photos and creating an impactful, emotional front cover. I wanted to use those visuals to let the parent know that their child would have a great future at PPCC.