2020 PPCC Welcome Packet
IN-HOUSE // Marketing Collateral
ROLE // Art Direction, Design, Layout, Hand Lettering, Print Production
AWARDS // 2020 National Council for Marketing & Advertising (NCMPR) | District 4 | Silver Medallion
Pikes Peak Community College sends out a welcome packet to newly enrolled students which includes a brochure and sticker. The purpose of the brochure is to emotionally engage new students and get them excited about their experience at PPCC. It highlights fun aspects of the college rather than data about programs, tuition and classes.
I decided to give the booklet an update by hand lettering the entire brochure. The images and concept from previous years were still relevant, but I wanted the typography to be fun, engaging, young and unique. I mixed a variety of lettering styles to create each page.