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Never Yell Macbeth in a Crowded Theater

2021 Springs Ensemble Theatre Motherhood and Fatherhood posters

Springs Ensemble Theatre's spring 2021 season is two plays about parenthood, debuting on Mother's Day and Father's Day. For the design, I was inspired by the daring typography Paula Scher used in her branding for The Public Theatre in New York, and I wanted to use handwritten lettering to mimic children's' handwriting. I wanted to veer away from gender norms of choosing pink and blue for the palette, so I instead utilized spring colors to reflect the timing.  

Role

+ Concept Development

+ Hand Lettering

+ Layout