Bijou Shakes Logo

CLIENT // Logo

ROLE // Art Direction, Design, Illustration

Create a logo for a summer Shakespeare theatre group that will give free performances in an alley behind an art gallery. The group was inspired by New York's Shakespeare in the Park, and the client wanted the logo to incorporate Shakespeare's portrait and have a gritty, industrial feel.

I was inspired by graffiti tagging and the stencil work that is seen on theatre stage doors and props to create this logo. I created a stencil format of Shakespeare's portrait so that it could look like graffiti art. I manipulated the typography to also make it more like a stencil and placed it over Shakespeare's eyes to be a little cheeky. I wanted the industrial nature of where the performances will be taking place to come through in the design and remove some of the formality often associated with Shakespeare's work.