Care & Share: Icon Pattern
CLIENT // Care and Share Food Bank
ROLE // Art Direction, Design, Illustration
Care and Share is one of the largest food banks in Colorado, and their headquarters is located in Colorado Springs. They wanted an icon pattern created that would represent all of the employees and volunteers who contribute to their success. The usage of the pattern would primarily be used on banners and other signage.
Care and Share's mission is one I strongly believe in: no one should have to go hungry. The client gave me a list of the types of icons they wanted represented, and I went to work creating a simplified illustration for each one that would easily work in a variety of sizes and mediums. Intricately designed illustrations would present problems with various scales and add to manufacturing costs by incorporating multiple colors. For the banners, I chose to do tone on tone to keep the pattern subtle and allow for additional text, logo placement and design elements on top of it.