Center for Healthcare Education & Simulation Building Fundraising Campaign
IN-HOUSE // Campaign
ROLE // Art Direction, Design, Layout, Print Production
PRINT SPECS // Neenah Linen in Patriot Blue and Avalanche White with a clear gloss foil imprint and PMS 877 spot color
AWARDS // 2020 National Council for Marketing & Advertising (NCMPR) | District 4 | Silver Medallion
Create a brochure to fundraise for PPCC's new health simulation building. The brochure will be distributed to high level donors to fund construction and equipment.
Although the new Healthcare Education Center will house all of PPCC's healthcare related fields, the primary program is nursing. Nurses wear navy blue scrubs, so I wanted this color to be the focus of the design. However, I wanted to make sure the other programs were represented. I did this by building the red cross symbol out of icons that represent the other areas of study. I wanted to give the campaign a modern, clinical field to reflect the healthcare industry as well as the cutting-edge technology the building will hold.
This campaign raised $2 million and allowed for successful construction of the new building.