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Mackenzie & West Logo

Mackenzie & West is a women-owned, local boutique that sells women's clothing, gifts, and accessories. The shop has a farmhouse modern aesthetic with price points similar to Anthropolgie.

The name is derived from two family names, and the clients wanted them equally emphasized in the logo design. I mixed hand lettering with a strong, modern sans-serif to create a balance between the two names of differentiating lengths and to accomplish the farmhouse modern aesthetic the client wanted.

Role

+ Concept Development

+ Design

+ Hand Lettering