Mackenzie & West Logo
Mackenzie & West is a women-owned, local boutique that sells women's clothing, gifts, and accessories. The shop has a farmhouse modern aesthetic with price points similar to Anthropolgie.
The name is derived from two family names, and the clients wanted them equally emphasized in the logo design. I mixed hand lettering with a strong, modern sans-serif to create a balance between the two names of differentiating lengths and to accomplish the farmhouse modern aesthetic the client wanted.
+ Concept Development
+ Hand Lettering