There's a New College on the Block
A New State of College Integrated Campaign
Pikes Peak Community College has been a part of the Colorado Springs community since 1968. The new name, Pikes Peak State College, was a radical change, and we needed to get the word out. The marketing department launched an integrated campaign covering social media, digital ads, out-of-home, and print advertising called "A New State of College." The purpose was to inform the community that Pikes Peak Community College was still here, but new and improved.
+ Art Direction