PPCC Program Rack Cards

IN-HOUSE // Marketing Collateral

ROLE // Art Direction, Design, Layout

Pikes Peak Community College has rack cards in recruitment for all of their degree and certificate programs. The cards are meant to provide quick information to a student, and if they're interested in the program, they can visit the website and meet with a recruitment counselor. The cards are color-coded by division and offer clear, to-the-point information. However, the performing and visual arts rack cards received a more artistic design. The cards are meant to create an emotional reaction to get the student excited about the program, which is why I took creative liberty with the arts. I used technical terms from each program (i.e. aperture, shutter speed for photography) and created an interactive design by mixing in an action photo and large typography.