PPCC Studio West Branding

IN-HOUSE // Branding

ROLE // Art Direction, Design

The new Studio West building will house the art, theatre and dance departments. The architectural style is going to be very industrial and the building faces the railroad tracks in downtown Colorado Springs. I wanted the logo to reflect the industrial feel, so I chose a typeface that was stenciled to reflect the steel beams and sharp angles being used in the building's construction. I merged the SW to create one mark that could punch out of a single piece of metal to show the new addition to the campus merging with the existing buildings.