Care & Share Food Bank of Southern Colorado: Sunny Side Market Branding

Care and Share Food Bank of Southern Colorado expanded in 2020–2021 to build neighborhood grocery markets as a way to distribute fresh, perishable food in an environment that removes the stigma of food insecurity. The market is set up like a grocery store where community members can shop and check out with a scan card. 

 

This experience not only provides community members with fresh produce, meats, and dairy products, but it brings dignity to the situation where they don't feel like they're getting a handout. 

 

The design for Sunny Side Market was inspired by a local grocery store that one would see in an urban downtown. Small storefront, little shopping baskets, and a welcoming feel where the workers know their customers by name. Sunny Side has expanded to 3 locations in the Colorado Springs metro area and will be opening on the Western Slope region soon. 

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Role

+ Concept Development

+ Design

+ Illustration

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Awards

2021 Silver ADDY | Branding Elements: Logo

American Advertising Federation Colorado