No One Should Have to Go Hungry
Care & Share Food Bank of Southern Colorado: Sunny Side Market Branding
Care and Share Food Bank of Southern Colorado expanded in 2020–2021 to build neighborhood grocery markets as a way to distribute fresh, perishable food in an environment that removes the stigma of food insecurity. The market is set up like a grocery store where community members can shop and check out with a scan card.
This experience not only provides community members with fresh produce, meats, and dairy products, but it brings dignity to the situation where they don't feel like they're getting a handout.
The design for Sunny Side Market was inspired by a local grocery store that one would see in an urban downtown. Small storefront, little shopping baskets, and a welcoming feel where the workers know their customers by name. Sunny Side has expanded to 3 locations in the Colorado Springs metro area and will be opening on the Western Slope region soon.
+ Concept Development
2021 Silver ADDY | Branding Elements: Logo
American Advertising Federation Colorado