Join the Space Race
PPCC Welcome Week Campaign
During the darkness of 2020, PPCC's Student Life chose to make their fall semester welcome week theme an acronym called SPARK. It was focused around self-care and promoting motivation.
What better way to represent the SPARK Your Why theme than to draw on the space race of the 1950s and 60s? Mid-century modern illustrations brought an upbeat tone to what was going to be a challenging semester.
Bonus? It satiated my deep passion for all things mid-mod.
+ Concept Development
+ Design & Layout
+ Art Direction