PPCC Welcome Week Campaign

During the darkness of 2020, PPCC's Student Life chose to make their fall semester welcome week theme an acronym called SPARK. It was focused around self-care, kindness and finding motivation during a difficult time.

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What better way to represent the SPARK Your Why theme than to draw on the space race of the 1950s and 60s? Mid-century modern illustrations brought an upbeat tone to what was going to be a challenging semester.

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Role

+ Concept Development

+ Illustration

+ Design & Layout

+ Art Direction